It’s no secret that visual art branding and business are fast colliding, and branding is at the epicenter of it all. As brands today look to venture further into artistic-based communications that reflect their motive and identity to their design-conscious consumers, artistic representation has taken a foothold in this new movement.
7000rpm.life works directly with companies and marketing departments to craft and implement visually impactful marketing campaigns that are unique to each project and brand. This article highlights some core areas through which 7000rpm.life helps with brand marketing.
How Visual Art Branding Will Influence Your Business Success
A lot of people understand arts to mean open-interpretation – they say art is subjectiv
and appeals to the observer in ways they deem fit. Today’s brands understand the importance of connecting to their audience on an individual level. They have begun leaning towards artistic designs that appear more diverse to the consumer, which ultimately strengths the brand’s appeal and equity.
Often confused with marketing, even by seasoned experts, branding can be complex to understand; however, it’s quite different from marketing. Branding appeals to the use of appropriates tactical and strategic approaches that capture a specific market or segmentation. This tactical approach is often referred to as a brand image.
Ten years ago, when art branding was less prominent, it was safer for brands to summarize and relay to their consumer what their brand idea was using the most basic art forms, today, however, things are a lot more complicated, largely due to competition which has elevated customers’ expectations to wanting the ‘best’ and in a world so visual as ours, the best most times is determined by how it’s presented.
Art branding takes on this risk of presentation, 7000rpm.life, for example, brings to the table high-quality designs that hold the possibility of intrigue amongst target groups. With art being subjective, the aim is to arouse a viewer’s interest and retain it for as long as possible; unfortunately, art can be interpreted to mean different things, and not everyone is bound to be obviously impressed but at the very least will be subconsciously influenced.
As your brands continue to adapt by undertaking an audit to your brand image, an artistic approach seems to be the popularly and right way to go. It’s important to note that the customers’ need is important, above all, and as a brand avoid being sucked into the visual appeal craze going on – art branding is about communication and not just display.
Do not forget that marketing and branding have to be held equally, and in accord, for your business to grow and reach your next benchmark. Below are a few ways brand agencies are harnessing the power of visual art in brand building and redesign.
3D Modelling and Promotional Advertising
3D modeling has taken the world of advertisements by storm – today’s promotional ads are done largely with the use of 3D modeling. The question is simple; why stay limited to conventional lifeless and boring pictures of products and brands when you can have lifelike versions of your products and brands showcasing its implementation and usages in your ad through the use of a 3D modeling services?
It’s understandable the surge in need of 3D modeling services, our world has never been more visual and commercially available than it is right now, and it’s only logical that brands take advantage of this opportunity to the fullest. The widespread usage of 3D modeling has also positively impacted the availability of these services. For example, in Louisville, owing to the availability of manpower with the knowledge of designing 3D models, extra expenses have cut down, and brands can now save time, money, and effort with 3D modeling.
Realistic Rendering and Its Endless Possibilities
Realistic rendering help brands create a unique and vivid image of what makes the company stand out from competitors. A crucial aspect of building a loyal customer base today is through the use of a well-thought-out marketing campaign that focuses on attractive visual content, and that’s where realistic rendering comes into play. Your products will always appeal to such an audience, and they’ll do well to choose your brand over another again and again and ultimately recommend it to family members, friends, and acquaintances.
The Age of Digital Visualization
Digital visualization is used to showcase business data, whether it be patterns, market trends, or even outliers and correlations, and it allows decision-makers to understand where they can put their decisions in the business.
This is essentially the means to tell others what is going well and what isn’t. If you’re unsure of whether a campaign is viable, you should look at the digital visualization, and then go from there.
Digital Visualization changes the game completely, as it plays a focal point in simplifying complex ideas in marketing. While it does have a lot of usage scenarios, it is commonly used to showcase trends and patterns to ensure the project is a success.
The Moving World of Animations
Animation provides brand the opportunity to communicate using visually animated characters rather than static marks in their promotional campaigns, this, seemingly little adjustment is a great innovation for brands, as it adjusts how consumers see and interact with brands.
Animation cuts across all fields of visual arts, from storytelling to flyers and down to Logo design and more. Designers are now spending more hours sitting at a desk imagining and creating new design concepts that aren’t only visually appealing but can now move. This is priceless for any brand and today’s marketing world as customer appeal and interest become more diverse and vast.
Illustrating Your Many Complex Ideas
Illustrators can reimagine reality in a way that is familiar yet delightfully uncommon, the job of an illustrator is about making simple ideas that are difficult to explain through comprehensive visual illustrations, this simple solution works well to cut through distractions and relate complex emotions quickly. An illustration system enriches a brand’s visual appeal and helps to portray more nuanced instances that a logo, color scheme, typeface, or even words cannot convey.
Design Installations – Retail Is Important Too
Design Installations work by helping to improve the retail environment and customer experience of a brand. The idea is to key into the physical presence of your customers in your business environment and subtly market to them; your uniqueness and ability to keep them happy and engaged.
Brand installations are based on the logic that the quality of the product sold is important, but not enough to guarantee the loyalty and satisfaction of customers, however, with some visual appeal through installed graphic design, storefront signs and other visual effects in your business space, you stand a better chance at making your customer happy through an improved shopping experience.
In the age of cut-throat competition, targeting the right audience and being recognized has become paramount to business survival. This article stresses how 7000rpm.life uses visual art to help brands steer clear from being lost in the clouds of brand building and its complexities. Teaching them how to become strategic and deliberate in their marketing campaigns, in order not to waste time, effort, and resources. Visual art in branding is the modern-day solution to marketing.